"Popular Culture is a continuous manifestation of fantasy, creativity and inventive. The objective values of these activities are joined together in tradition, technical or artistic, or whichever. And, usually, these values are verified by other acts or fantasy and creativity and, therefore, those are substituted whenever they become surpassed. This way, tradition is the continuous mutable addition of objective values, useful to people. To predictable repeat a value, without fantasy, means not to continue with tradition but to stop it, to make it die. Tradition is the sum of the collectivity's objective values and collectivity must continuously renew if it doesn't wish to die."
MUNARI, B. (2007). Fantasia. Bari: Laterza. pp. 37.